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Evgenia Rodionova is a senior marketing and business growth leader, CMO, entrepreneur and strategic advisor with 20+ years of experience working with international companies, SMEs and founders.
Her experience spans marketing and communications strategies, business development, entrepreneurship, media and journalism, including more than a decade of building and leading her own marketing agency, Content.UA.
Today, she works at the intersection of marketing, business growth and technology, helping companies and founders with positioning, go-to-market strategy, digitalization and practical AI adoption.
She is the Co-owner of ProBusiness.media, an international business media platform covering entrepreneurship, marketing, technology and cross-border growth.
Areas of Expertise:
Marketing & Growth Strategy
Positioning, customer and competitor research, ICP, go-to-market strategy, customer journey, growth priorities and international market expansion.
Fractional CMO & Marketing Leadership
Senior marketing leadership for companies that need strategy, structure and execution without immediately building a full in-house CMO function.
AI & Business Digitalization
AI Business Audits, workflow redesign, AI tools and automation for marketing, sales, content, customer research and internal operations.
Business Development & Communications
Partnerships, PR, reputation, founder visibility, thought leadership and strategic communications.
Business Mentorship
Individual work with founders on strategy, marketing, positioning, decision-making and sustainable growth.
Experience
Over more than two decades, Evgenia has worked with businesses across technology, IT, e-commerce, professional services, real estate and consumer markets.
Her experience includes work with Cisco, Lenovo, ERC, Winncom, IT-Integrator, IT Solutions, OLX and other Ukrainian and international companies.
Her background combines corporate and entrepreneurial experience: from building marketing and communications strategies to launching new products, entering new markets, managing crisis communications and developing AI-enabled business processes.
Mentor, Strategic Advisor
Evgenia is a trainer for the Municipality of Cascais in Portugal, where she works with entrepreneurs on digital marketing, social media, personal branding, business digitalization and AI. Also she is a men.
She also works directly with business owners and founders as a mentor and strategic advisor, helping them with communication strategy, positioning, go-to-market strategy, personal branding, social media, AI adoption, business development and identifying new opportunities for growth.
Events & Community Building
With a background in producing over 100 business and cultural events, Ievgeniia curates conscious gatherings designed for deep engagement:
- Large-Scale Business Conferences: Experience in organizing major forums and business events for, bridging the gap between networking and professional education.
- Digital Intelligence Meetups: Founder and organizer of niche tech-focused meetups in Portugal, fostering a community of innovators and digital specialists.
- Co-founder, School of Senses (Portugal): An educational and community platform for entrepreneurs and families, focusing on conscious leadership and holistic development.
- Surf & Art Camps: Unique transformational camps in Portugal for international founders, combining business networking with creative expression and physical activity.
Keynote Speaker & Public Speaking
Ievgeniia is a frequent speaker at international conferences and academic institutions:
- Tech & Business Events: Featured speaker at Web Summit side-events and international startup forums.
- Government & NGO Programs: Workshop curator for the Estonian Refugee Council, Diia.Business, and the Municipality of Cascais.
- Academic Guest Lecturer: Speaking at leading institutions including Kyiv-Mohyla Academy and the Kyiv National University of Trade and Economics.
Education & Credentials
- MBA, University of the People (USA) – Strategic Management.
- SABIT (U.S. Department of Commerce) – Government Marketing Program.
- WebPromoExperts Academy – Digital Marketing, SMM, SEO, PPC, Email marketing, and Google Analytics.
- British Council – Creative Economy & Enterprise Leadership.
- Nova Business School (Portugal) – Pitch-winner of the Entrepreneurship program.
- Kyiv National Economic University — Master's degree in Marketing
